Apple CEO Tim Cook has landed in Hanoi, Vietnam, commencing a significant two-day visit aimed at fortifying partnerships and exploring new opportunities within the country. This strategic trip underscores Apple's ongoing efforts to diversify its supply chain, moving some of its manufacturing and development efforts away from its traditional base in China.
Cook's itinerary includes meetings with local Apple suppliers, app developers, and students, highlighting the tech giant's commitment to fostering educational and technological growth in Vietnam. This visit follows Apple's decision to increase production of devices such as AirPods and the Apple Vision Pro in Vietnam, as well as shifting some iPad development work to the region.
Upon arriving in Hanoi on Monday, April 15, 2024, Cook expressed his enthusiasm about meeting various stakeholders in Vietnam and learning more about their experiences and insights. "I am thrilled to be here in Vietnam, meeting the bright minds that contribute to our products and understanding more about this vibrant culture," Cook told VNExpress.
During his stay, Cook has participated in various culturally enriching activities, including a breakfast meeting with renowned Vietnamese musicians My Linh and My Anh, and a visit to Hoan Kiem Lake where he discussed the capabilities of the iPhone 15 Pro's Cinematic Mode with local filmmaker Duy.
Apple has also announced plans to ramp up its investments in Vietnam, which include increasing expenditures with local suppliers and launching a clean water initiative for schools, demonstrating Apple's commitment to contributing positively to the communities where it operates.
Despite the expansion, Apple has faced challenges, such as the request from local authorities in June 2023 for Apple suppliers like Foxconn to reduce electricity usage due to impending power shortages.
Tim Cook's visit is a clear indicator of Apple's strategic focus on strengthening its supply chain resilience and its dedication to making a meaningful impact in Vietnam's technological and educational sectors.
